TAWA Digital Talents

TAWA Digital Talents is redefining how brands accelerate their digital marketing by turning User Generated Content (UGC) into the most scalable, efficient, and democratized form of digital marketing.

We are building the Content Factory of the future, powered by technology, data, and a proven track record:

• 800+ influencer campaigns
• 1B+ views
• 9000+ creators

The Problem We Solve

Today’s content production model is:

• Slow
• Expensive
• Fragmented

Traditional process:

1. Brief an agency
2. Shoot & edit content
3. Publish & optimize
4. Repeat – months later

❌ This model doesn’t match the fast-paced and high-volume demands of today’s digital world.

💡 Most existing UGC platforms are incomplete — they lack execution power and real-time intelligence.

Our Solution: The TAWA Approach

TAWA is not just a platform — it’s a Content Factory-as-a-Service, integrating:

• ✅ Operational know-how from 800+ campaigns
• ✅ Real-time performance tracking and analytics
• ✅ Creator collaboration infrastructure to coach, interact, and activate talents
• ✅ Freemium for brands / monetization logic for creators
• ✅ Localized market leadership with proven execution capacity

We compress the entire content funnel — production, testing, and distribution — into one frictionless creator-driven system.

➡️ Brands only pay for content they choose.

Business Model

TAWA runs on a flexible pay-as-you-go model, with optional subscriptions and managed services.

• No upfront cost for brands
• High conversion efficiency
• Low acquisition friction
• $800K+ GMV in 2024
• 30% commission rate
• $700K revenue projected for 2024

Why It’s Working

• 🏆 Strong brand equity in our home market
• 🛠️ Scalable production through the TAWA Content Factory
• ✅ Validated need from top-tier brands & agencies
• 🤝 Trusted by 100+ major brands in 10+ industries

Our Fundraising Ask

We’re raising $1M to:

• Scale our Content Factory infrastructure
• Expand automation and AI capabilities
• Launch our model across the MENA region

✅ Already secured: $400K from 2 local investors (with due diligence by Forvis Mazars)

Why Now?

UGC is becoming the default operating system for marketing:

• AI enables scalable automation
• Creators are increasingly professional
• Consumers demand authentic content and storytelling

TAWA isn’t just another tool — it’s the engine powering performance, efficiency, and scale for a new marketing era.