VinR

VinR provides a unique wine tasting experience, based around a tasting box for 1 or 2 people and an free app that guide the users and create its own wine profil. 

We noticed a lot of person like wine, but also confess not knowing much about it. And there are a lot of barriers that renders wine not really accessible sometimes, even more with young people, who turn away from at an high rate. 

The wine industry has not found an answer to connect young people with wine, and most actors in the sector are still abiding to the old way of tasting and learning about wine... which does not work with our young generation anymore. 

VinR has taken the step to innovate in that regards, and propose a new way to taste wine, more like a board game, around conviviality rather than traditional knowledge pursuit. 

We do that with an interactive app that contains games, quizz, toturials, immersives audios and much more. 

We have launch our proof of concept in 2023, which enjoy a great reception and with a Net PRomoter Score of 68 and 100% of clients wanting to do other similar tasting experience. 

VinR is now looking for funds to develop its offer, from one theme to four, and acquire the equipement necessary to realise our vision. The capital will also fund NWC, like salaries, communication etc.. 

We are very pleased with the direction we took and the decision we made around design, values, et openess to feedback.