Pro Guitar Sweden AB

ProGuitar created the world's first web application to tune instruments in 2011. Since then the company develops applications and provides content for guitarists in particular and musicians in general. The service is focused on teaching music practice and helping the everyday life of musicians. Today, we're proud to serve a global community of three million users across 195 countries. 

As we stand on the cusp of a new era, we are setting our sights on growth. We are not just talking about financial growth or expanding our product offerings, but also about broadening our horizons and reaching out to a wider audience.

At ProGuitar, we believe in the power of music, and we aim to spark and nurture musical creativity across the globe. 

Business concept

Develop, market and sell digital products and services to enhance learning, creation and enjoyment of music in a global market.

Vision

Be a world-leading company that spark and grow people’s music creativity.

Mission

Provide innovative, affordable, and high-quality products that inspire and improve musical creativity and skill.

Goal

ProGuitar’s overall goal is to become a well renowned Music Tech company known for its commitment to quality, trustworthiness, and delivering enjoyable experiences. Throughout the years the company has built up a strong foundation of immaterial values, including a broad range of algorithms, code bases, video content, access to millions of users and experience within the concerned BTC industry. The company will make use of these values when creating a variety of innovative products that satisfies the target customer.

The company’s financial  goal is to increase the user base (today ~3M active users) to 15 M active users and that, on average, one user generates a revenue of >1$/month, giving a yearly revenue of $180M.