MIWA Technologies

FMCG packaging an iconic linear application. Enormous amounts of packaging material (78 million tons of waste produced annually globally) are being wasted after being used only once. Among all sustainable alternatives, reusable packaging stands at the top. When managed wisely, reusable systems keep value of the packaging material for many cycles of uses. Reuse can also extend packaging functions on top of the basic ones such as product containment and protection, display of product information and transportation packaging. Building of a brand loyalty, gathering intelligence, improving user experience, for adapting to individual needs are several examples.

MIWA (an abbreviation for minimum waste) provides producers and retailers technology that allows to distribute products of daily use (both dry and liquid, food, pet food and products of home and personal care) in B2B reusable packaging, which consumers dispense at points of sale into consumer reusable packaging. The whole system uses RFID technology for tracking product's (as well as the packaging) origin, providing thus superior data for logistics, retail and packaging end of life treatment. MIWA can be used in supermarkets, but in the autonomous version also in the offices, public spaces or autonomous stores (i.e. in remote villages).

While reuse is top strategy, bringing it to life and scale is highly challenging (often from hygienic and economic point of view). MIWA was designed to withstand the most challenging environments presented by Brands and large retailers (hygiene, product quality assurance-wise) and has all the certifications needed. Standardized B2B capsules unlock the supply chain for effective operations in scale. MIWA is designed to accommodate as wide range of products as possible – a key element for retailers and consumers to be offered unique UX for maintenance and consumer experience.