MARKAITER

Markaiter® is revolutionizing the Adtech/Martech space by developing the first Cross Platform Solution enabling brands and enterprises of all sizes, to unify their Go-To-Market digital marketing strategies with their digital sales execution, thanks to AI-Powered exploitation of Activable Marketing Personas. Our solution drives superior scale and performance while minimizing wasted ads and reducing CO² emissions (less cloud servers being used especially on wasted video ads).
At its core, Markaiter® reimagines the digital advertising planning process, offering a more strategic and intuitive approach in multi-campaign/multi-platform precision mode. By seamlessly activating Marketing Personas, Markaiter® empowers users to strategically manage campaigns while aligning seamlessly with the Segmentation, Targeting, and Positioning (STP) marketing model. 
Our platform represents a powerful fusion of strategy and operational excellence, designed to maximize productivity and efficiency in digital ads planning and execution . Much like how Slack® revolutionized organizational communication with its transparent and efficient chat system, Markaiter® similarly transforms digital ads management across major advertising platforms. By harnessing the full potential of Activable Marketing Personas, Markaiter® provides unparalleled transparency and efficiency, driving superior results for organizations navigating the digital advertising landscape.

CROSS-PLATFORM MARKETING PERSONAE CREATION/ACTIVATION/ANALYTICS ENGINE COMPATIBLE WITH THE STP MARKETING MODEL
With Markaiter®, growth marketers now have the power to strategically define, create, manage, and activate Marketing Personas across leading advertising platforms such as Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, and more, all in alignment with the STP Marketing model. This enables the generation of new, real-time, and actionable first-party data, empowering C-level management to make faster and more accurate data-driven decisions in their daily value creation efforts.
Activable Marketing Personas are crafted exclusively from real targeting parameters native to each advertising platform, ensuring their efficacy and activation potential. Managing Activable Marketing Personas is as intuitive as organizing files with Windows. Users can create folders, subfolders, and group Marketing Personas based on brands, targeting strategies, market segments, seasonal events, and more. Each Persona can be manipulated with ease—copied, duplicated, deleted, or renamed—to suit evolving campaign needs.
Activating a Marketing Persona seamlessly integrates it into dedicated campaigns across target advertising platforms. Multiple Personas can be activated simultaneously within the same multi-campaign, and a single Persona can be activated across multiple platforms concurrently. This streamlined approach, akin to file management in Windows, facilitates efficient campaign organization based on various criteria like brands, targeting strategies, market segments, and seasonal events.
Leveraging operational programming and Re-Reinforcement Learning (AI/RL), Markaiter® automates the optimization of simultaneous Persona activations across multiple platforms, considering factors such as budgets, acquisition costs, ROAS (return on investment), and more. This ensures optimal campaign performance and resource allocation without manual intervention.
Furthermore, Markaiter® provides comprehensive Marketing Persona analytics without the need for complex data collection and processing by data scientists. From Semantic and Performance Statistics to Usage Strategy and Content Engagement Statistics, our platform offers valuable insights to drive informed decision-making and maximize marketing effectiveness.

NEW EXPERIENCE FOR DIGITAL ADS MARKETERS

Setting itself apart from traditional digital advertising platforms, our solution provides a comprehensive overview of Marketing Persona performance across multiple channels simultaneously, all within a unified interface. This empowers organizations of all sizes to gain real-time insights into the utilization of Marketing Personas across different countries and brands. Users can compare performance metrics across various markets and brands where the Persona is active, enabling informed decision-making.
Markaiter® enhances the experience for digital ads planners, making it simpler, more enjoyable, and ultimately more productive and efficient. It also enhances strategic planning and readability for all members within the organization, including the C-suite, who can easily easily grasp Marketing Persona engagement strategies and related data insights.