Wearify

Wearify is a fashion tech startup transforming how brands engage with Gen Z shoppers through immersive 3D and AR virtual try-on experiences. By offering interactive, photorealistic fitting rooms, Wearify helps fashion brands create personalized, engaging online shopping journeys that are not only fun but also drive conversions and reduce returns.

Unlike traditional virtual fitting tools, Wearify emphasizes viral marketing potential—enabling brands to turn 3D product assets into eye-catching campaigns and social content. The platform has proven to increase engagement by over 15%, especially among Gen Z users who crave interactive, digital-first experiences.

Wearify collaborates with luxury and high-end brands, offering tailored solutions and seamless integration. It is backed by the NVIDIA Inception Program, providing access to cutting-edge AI tools and GPUs, and has partnerships across Europe and Armenia, including manufacturers for Alexander Wang, Moncler, and Mackage. Wearify is currently expanding through programs like STATION F’s Fighters Program and has gained recognition as a Creative Business Cup global finalist.