AZRO

AZRO is a technology-driven venture operating in the field of circular fashion, with a core focus on redefining how second-hand clothing is experienced and adopted in the digital era. Our organization seeks to address key inefficiencies in the resale apparel market by integrating advanced digital tools that improve user engagement, product discovery, and operational effectiveness.

The second-hand fashion sector, while growing, continues to face challenges related to consumer experience, scalability, and environmental impact. AZRO approaches these challenges by utilizing a combination of artificial intelligence and immersive technologies to optimize both front-end and back-end operations within a curated marketplace model.

Our strategic focus is on delivering a more efficient, personalized, and scalable solution that aligns with the values of emerging consumer segments, particularly younger demographics prioritizing sustainability, individuality, and digital-native interactions.

AZRO is currently in its early stage of development, with operations based in Cyprus and an expansion strategy oriented toward European markets. Our multidisciplinary team combines expertise in software engineering, design, and sustainable fashion. The organization aims to contribute to the advancement of responsible consumption models and support the evolution of circular economy frameworks through innovation-led practices.