Article écrit par Nik Subramanian - CEO Kantify :
Will robots decide how much your customers are paying for your products?
Algorithms and artificial intelligence are at the cutting edge of pricing strategies at the world's leading companies. We take a look at how to apply these techniques within your company in order to reap the benefits of pricing algorithms... and prevent the common pitfalls.
If you opened the news recently, you probably read something about Artificial Intelligence (and how it was going to destroy the world, fix the world, or just do nothing at all). While opinions differ on exactly how big the impact of A.I. will be on our everyday lives, there is clearly a massive renewed interest in a field that has lingered in the dark corners of academia for a long time. There's a good reason for this renewed interest. Computer algorithms are taking on progressively more complex tasks, and are now often outperforming humans in these tasks.
A prime example of a field where algorithms are outperforming humans is in pricing products - a field known as algorithmic pricing. You might know that if you have bought a plane ticket in the last two decades, ...
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