Behavee

Behavee is the technological startup founded by 5 IT "veterans".

We are building Behavee as a global open source Personalization Platform – a service for real-time personalization based on anonymized behavioral data and dynamics of micro segmentation. We aim to be a democratic and superior European alternative to global personalization players. Our approach is our advantage, we democratize data ownership, enable open access and vertical sharing for even the smallest e-merchants and provide a marketplace for data scientists and developers.

Our platform algorithms are based on behavioral models, agnostic to territories or cultures. Behavee recommends goods, services or content based on an individual understanding of user’s digital behavior. Our algorithms are constantly improved via machine learning - every new transaction creates patterns and increases exponentially the data validity.