Memorix

Memorix is a SME founded in 2018 and located in Denmark. 20 skilled professionals are aiming at improving students’ long-term memory and boosting their intrinsic motivation for learning. Thanks to our experience at LEGO Group, we deeply understand how children and adults interact with creation and how they naturally learn in a playful way.

Our team complements each other’s expertise ranging from digital product development, web- and interaction design, management in start-ups, sales, marketing, copyright and dissemination. In fact, Accelerace, one of Europe’s leading seed accelerator is supporting us, placing us within the optimal environment for investments, sparring, mentoring and networking activities during our company growth.

Memorix app is our VR and AI powered mobile and web application that integrates mnemonic techniques, emotional triggers and gamification elements helping students to enhance their memorization capabilities. To effectively engage students, Memorix app uses a co-creation approach where the student themselves creates unique memory journeys in virtual 3D worlds, making the learning process intrinsically motivating by activating association, visualisation, location and repetition. Moreover, Memorix app uses an AI engine that interprets student behaviour and patterns, allowing personalised learning.