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With the financial crisis affecting many different target groups of consumers, it is logical that changes in their consuming behaviours should be expected. It is a fact that there is a need to satisfying the customers’ demand of cheaper products without sacrifying the quality.

Actually, many people in Germany, across Europe and Africa (our target markets) prefer to buy quality, value goods of European Standard at the cheapest prices possible. Of course, this can be achieved by providing “B-Goods” which are unsold stocks from our European sources, especially German suppliers of fine quality consumer goods.

B-Goods are, in fact, unsold products but of fine quality and value. Since these are first class goods but were not sold at a planned period of time due to high price or any other reasons, the sellers would like to sell them to us at a large discount to avoid huge losses. These goods can be purchased, from our potential sources of procurement, at the lowest prices one can imagine.

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