Made In Tracker

Made In Tracker addresses the global problem of product traceability and trust. In a world increasingly concerned with sustainability, ethical sourcing, and compliance, most supply chains remain opaque. This creates serious challenges:

Core Problems:

1. Lack of transparency in product lifecycles (Who made it? Where? Under what conditions?).
2. Rampant greenwashing and misleading claims about sustainability or origin.
3. Insufficient digital proof for certifications, sustainability scores, or ethical sourcing.
4. Consumer distrust in brand claims.
5. Regulatory pressure (e.g., EU Digital Product Passport, Corporate Sustainability Reporting Directive, French AGEC law).
6. Fragmented traceability systems, often siloed and unverifiable.

Made In Tracker is a French deeptech startup building a unified traceability system that tracks the lifecycle of physical products at the unit level, from raw material to end-of-life. The system combines smart labels integration (patended QR geocode), digital product passports (DPP), and AI-powered data verification tools.