DNA

Influencer DNA

Company  |
United Kingdom, London

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Influencer DNA is the world's first AI Agent for influencer marketing campaigns. With our agents marketers can set up an influencer marketing campaign in minutes instead of hours. 

With 100+ data points for every influencer, we truly empower marketers to find the rockstar for their marketing campaign by serving up the data that counts on a silver platter. Helping them launch campaigns 10x faster, cheaper, and more efficiently while loving the process.

We invite influencers to our community and during the sign-up process, we ask them to answer 100+ questions (takes 10min). Brands and agencies have access to 50+ filters to search for the perfect influencers, or they can let our AI assistant do the job for them. We reduce the time to find a perfect influencer and launch a campaign with them from 6 to 8 hours down to 45 minutes.

The main objective is to match influencers with brands based on influencer interests and brand values and not only on vanity metrics like engagement rate, average comment count, average like count, amount of views, reach, etc and this is why it’s important:

69% of consumers trust influencers, friends, and family over information coming directly from a brand. Research shows the line between influencer and friend in the mind of the consumer is nearly non-existent and is akin to friendships. The key for marketers to launch an impactful campaign that drives results is to tap into and leverage that "friendship".

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Influencer DNA has taken its fundraising offline. 

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The pitchdeck document has been updated in the dataroom.

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Influencer DNA has updated its fundraising

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Influencer DNA has published fundraising documents

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Slosse Julian has joined Influencer DNA