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IGIGI

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We are best from Belgrade, working on IGIGI Shopper Assistant for a last two years.  IGIGI is AI marketing platform for brick-and-mortar stores. IGIGI employs visual AI to detect shoppers and track their behavior in real-time with the goal to deliver highly relevant information to them via interactive virtual assistant devices placed in the store. Igigi platform increases customer conversion by delivering the right information to the right person (targeted shopper profile), at the right place (in front of the shelf) and at the right moment (while shopper is interested in product category), enabling product manufacturers to achieve higher return on ad spend and to measure effectiveness of their marketing campaigns in real time. The platform provides instant shopper gratification by delivering timely, relevant and targeted information inside the store, enabling retailers to increase revenue through new product marketing opportunities and improved customer retention rates. Igigi makes shopping more convenient by enabling interactive, frictionless access to information highly valuable to the shopper. Initial field tests performed in two supermarket locations on a sample of 50 thousand shoppers showed that Igigi platform increased interaction with product shelf by more than 250 %, lifted sales by up to 40 % and delivered 2.5 times higher ROAS compared to the second most efficient available advertising channel.

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