Why a classic marketplace doesn’t fit the needs of Fruit&Veg sector?

In the last few years, the online marketplace to buy and sell Fruit & Vegetable are becoming more and more common. However, in the b2b industry, a common marketplace doesn’t work very well.

The Fruit&Veg sector is very dynamic and needs to be proactive in both parts, buyers and sellers. Sellers cannot wait until the buyer comes, they need to take action and send offers directly to the sellers. The structure of a common marketplace is unidirectional: sellers publish an offer, and have to wait till someone asks for buying, but… we are talking about perishables!

FruitsApp creates a bidirectional marketplace that is breaking the common structure, we allow sellers to be proactive. Thanks to Artificial Intelligence and our own algorithms, we show to the sellers, in real time and globally, which companies are interested in their products so they can reach hundreds of interested companies with just one click. They have the possibility to contact directly the interested buyers.

There are different benefits linked to that:

• Sellers reach companies that are willing to buy this product, so the odds of getting a better price increase, as they don’t need to convince for selling: they are reaching companies that are already interested in buying their products.
• Sellers optimize their time. Instead of making endless phone calls to find the buyers, they can just do the sales procedure in a few minutes, getting more time to cover other important sides of their business, as quality care or Marketing.
• Buyers receive offers from the best suppliers of the products they are interested in from all over the world, so the options increase, and also the possibilities to find a new trusty partner.
• And then, as you know, logistics are integrated, so once two companies close a transaction, they will choose the best option for transport according to the price, time of delivery and other services.

Thanks to this innovative marketplace, both buyers and sellers can expand their network and meet new clients. The big advantage is that sellers can sell at a higher price and buyers can buy at a lower price. Both parts gain from this new way of buying and selling Fruit & Vegetable. What are you waiting for to expand your business in an easier and faster way?