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Flow Living

Company | South Africa
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Flow is democratising the real estate industry’s dinosaur operating model - meaning that the biggest personal transaction an individual will complete in their lifetime has a trusted partner at its centre. The face of technology can still be human - and Flow makes sure that estate agents are central to these massive transactions, to guide and support buyers.

 

Flow connects estate agents to fast-evolving, hyper-connected consumers who are spending more time on digital channels. The real estate industry was being left behind in the world of online transactions because of their complex and expensive nature - it’s a massively-fragmented space.

 

Flow gives buyers the opportunity to experience buying a property in the way they are now used to performing transactions - online, with trust, transparency and efficiency - flipping the traditional way of finding property on its head.

 

Flow pulls through agent listings and automatically generates social media ads, targeted at the right people, in the way that engages them most, on social media. Flow allows agents to laser-target specific properties to people who are looking in a particular geographical area, price range and with specific features.

 

Flow also extends the benefit of online visibility to trusted partners of agents, who can use their platform to direct buyers and sellers to experts in the rest of the property ecosystem – mortgage originators, conveyancing and transferring attorneys, insurers and the like

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