BCaster Oy

Company | Finland

About your organization

Most of smartphone users in the world capture videos and take photos daily, but the monetization of UGC is difficult in platform business. Internet is built on ad revenue, and unless the user has a large number of followers, the revenue share from ads is not possible. At the same time, businesses like media companies, broadcasters, sport teams and event organizers are keen on benefiting from the content their customers and fans produce, but cannot access, search or license it.

BCaster has an AI-powered solution for creating, managing, searching, verifying and licensing user generated content. BCaster Oy is the company behind the solution. With the BCaster solution, content can be created, shared, sold, combined, used and managed. Anyone around the world can see the same frames that were just captured. The solution automatically processes, analyses and tags all content in real-time, and stores the content in the cloud together with a wide variety of sensor and metadata without any extra effort from the user – no hashtags or keywords needed.

BCaster targets to be the key European challenger for the existing social media companies who control and limit access to user generated content.

News

Henrik Sievers (Business Development Director, BCaster Oy )

Published 5 years ago

BCaster partners with Espat

HELSINKI and NEW YORK – BCaster, developer of an innovative platform for real-time sharing and delivery of photos and videos, and ESPAT Media, a leading provider of creative production services for the esports industry, today announced that they have developed a partnership to serve the growing audience of brands seeking exposure through the esports tournament world. BCaster will provide custom integration of its real-time platform for contextual content delivery for ESPAT’s clients, to enable enhanced curation of user-generated content (UGC) during esports tournaments. ESPAT’s real-time event content service for photo and video delivery is syndicated globally within major media outlets.

ESPAT, which is building an end-to-end content production and licensing business for esports content, launched in July, 2018 at the inaugural Overwatch League Grand Finals at Barclays Center in Brooklyn, New York. ESPAT has also covered such leading esports events as the Call of Duty World League Championship; FACEIT Major; TwitchCon, and the League of Legends World Championship. BCaster launched in 2016 and has developed custom services for brands including World Wildlife Fund, Sideways music festival and Jokerit, the leading professional ice hockey team in the Nordics.

“The growth of esports, globally, has produced a massive pent-up demand for content that addresses both the videogame audience and the corporate sponsorship audience,” said Dante Simpson, chief marketing officer of ESPAT. “We are capitalizing on the tremendous need for content production and curation during esports events, and our partnership with BCaster elevates our overall offering for the premier producers and sponsors of esports tournaments.”

“We view esports as the ultimate mobile UGC forum, and ESPAT is an ideal partner for us in this rapidly growing phenomenon,” said Janne Neuvonen, CEO and co-founder of BCaster. “As brands and media become more aware of the power of the esports audience, BCaster and ESPAT will be able to expertly support the digital ecosystem that serves this exciting community.”

With BCaster, the esports content world can be captured and distributed dynamically, on a global level, as league rights holders manage their own data, while enabling fans to share their content through their social feeds. Rights holders can produce and curate UGC content that is relevant, contextual, and real-time, and activate a powerful means of monetizing UGC, both in-venue (even geo-fenced) or globally. Using a sophisticated array of artificial intelligence (AI) technologies, BCaster can help customers in the sports industry identify trends and sentiments; develop geolocation-based features; provide ‘fan producer’ features, and craft brand-specific content directions.

“The value of esports content is growing rapidly, and we wanted to create a service that would harness the power of this emerging segment with editorial services that matched the speed and dynamism of the events themselves,” said Ed Brooks, CEO and co-founder of ESPAT. “The BCaster team aligns solidly with our vision for esports content delivery, and we look forward to bringing this solution to our clients.”