GOODWIN Nutrition srl is a company specializing in dietary supplements and the creator of the Moringa+Boost brand, which revolves around Moringa oleifera.
Moringa, a plant with antioxidant properties and naturally rich in vitamins and minerals, has gained significant popularity in the United States in recent years, both for its phytotherapeutic and ecological properties.
Our brand is a pioneer in Europe in the use of this plant, whose benefits are recognized by the WHO, NIH, and FAO, among others.
Compared to other dietary supplement brands, Moringa+Boost offers significant added value, as it is a "mono-source" brand and positions itself as the reference for Moringa in Europe.
The formulas were developed by European laboratories according to our specifications and are exclusive to GOODWIN Nutrition srl. They obtained health authorizations in 2023 for France, Belgium, Luxembourg, Germany, the Netherlands, and Italy.
The Moringa+Boost brand is registered in Europe (EUIPO) and the USA (USPTO).
Our company's ethics prioritize short supply chains and sustainable and fair agriculture. We personally select the batches of Moringa Oleifera from small producers in southern Spain.
The company's website is available in five languages: www.moringaboost.com, and the health blog is at: www.moringaboost.com/blog.
A fully automated e-shop is operational in terms of logistics.
The current range includes 5 products:
● Moringa+Boost GEL STICKS MENOPAUSE
● Moringa+Boost GEL STICKS SENIORS
● Moringa+Boost CAPSULES IMMUNE SYSTEM
● Moringa & Acerola POWDER Moringa+Boost PREMIUM
● Moringa – Guayusa – Turmeric TEA Moringa+Boost VITALITY
A 6th product is ready, and the packaging is complete, awaiting health authorizations:
● Moringa+Boost GEL POUCH ENERGY for Athletes
We position ourselves in the mid-price range, which means between 19.00 and 26.00 Euros per product.
Market Analysis
The dietary supplements market is growing rapidly, driven by strong consumer awareness of health and well-being. A healthy lifestyle, balanced diet, and regular consumption of vitamin and mineral supplements have become part of the routine for the adult population.
The aging population in Europe is driving the demand for various dietary supplements that can help maintain and improve health and overall well-being, encouraged by healthcare professionals.
The market exceeds 21 billion Euros in Europe, with a steady growth rate of 9%. Since the health crisis in 2020, the population has significantly shifted towards preventive health. Dietary supplements and vitamins are in high demand.
Italy leads with a 27% market share, followed by Germany (17%), France (13%), and Belgium (4%).
Online sales of dietary supplements are also experiencing double-digit growth (+16%) annually.
Vegan and/or natural supplements are among the fastest-growing categories, as they gain popularity due to their health benefits and the demand for gentle and natural medicine.
Moringa oleifera, known for its rich nutritional profile and numerous health benefits, offers a unique opportunity for differentiation and market capture.
Extremely rich in plant proteins (26%) and fiber (25%), it is also a natural source of essential vitamins, particularly Vitamins A, B2, and E. It also has a high concentration of minerals like Calcium, Potassium, Iron, and Magnesium.
To these intrinsic qualities, we have added specially studied vitamins and minerals for different types of populations to differentiate ourselves from the competition and create unique products on the market.
Pharmacies, parapharmacies, sports clubs, and spas play a key role as distribution channels for such products, offering convenience and credibility to consumers seeking natural nutritional solutions.
