

Published at Friday, March 2, 2018 8:22 AM on the Tosibox Oy organization's page
Bill Behn is now CSO at Tosibox
William Behn: Why I agreed to give up the best job in the world
Bill Behn, CSO, Tosibox
Let me share a story. As I watch Tosibox, this young, innovative start up from Oulu Finland continues to burst beyond the borders of 126 countries globally, and as our technology for simplified IoT connectivity solutions continues to be adopted by leading global brands, and as our need to standardize our communication and values, the CEO recently called me to ask if I would take on the this new role of Chief Sales Officer.
My response was clear: I already have the best job in the company, why would I give that up? After all, as President of the Americas I was working with amazing professionals and technologists on our own team and we were able to work with the leading Resellers, Manufacturer’s Reps, System Integrators and industry associations across the US and Canada. My team and I were busy meeting high tech innovators in cool cities from Montreal to San Diego. Business was booming, we had a perfect product for the market, and, our corporate HQ was 5,000 miles away in Finland. Like I said, I had it made!
A few months later, and after a few more trips to meet our distributors and value added resellers around the world, I was blown away by the kindness and gratitude of these commercial relationships. Then I received that call again from the CEO…but somehow, this time it was a different. I started to realize that waking up every day with a service mentality, being a part of something bigger than myself, and being able to effect the lives of all of our partners, is really what gets me out of bed in the morning.
After taking my plan to the board and appreciating that everyone at Tosibox shared in my vision of service to our channel, our employees and our customers, simplicity in all that we do, and the knowledge that there is something really big going on, I realized that if I took this new role, the geography might change, but I would STILL had the best job in the world.
Here’s what we know about our new CSO:
He’s into racket sports (yes, pickleball is a sport in his book), Cooking, Skiing, Searching for the perfect keto meal, Breaking old habits, Reality, Extreme efficiency, visiting the best restaurants across North America with his Chef son, maintaining an effective Hook and Draw in golf, Discovering inexpensive bottles of wine that are better than drinkable, geo-politics, children’s rights (except his three), the elderly (especially his parents) Self-expression, brain science, the US Air Force (his other son is a C130 Navigator), Documentaries, And that magical amber-colored elixir from the Scottish highlands and lowlands.
Connect with Bill Behn on LinkedIn and learn more about TOSIBOX®.